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New thinking, new technology for the creative sectors
A MediaTainment Finance supplement

Is Levi Strauss & Co, the 166-year-old iconic jeanswear maker, telling us something about the digitization of fashion design (pictured) by hiring Katia Walsh, who recently took up her position as the firm’s first AI Officer?

It is a quirky title for a global legacy fashion powerhouse like Levi’s. But it comes shortly after Intelistyle, a London-based styling-tech start-up, raised €534,000 (US$599,000) to develop its machine-learning system, which helps fashion retailers personalize what customers are looking for.

Meanwhile,, a start-up founded by Massachusetts Institute of Technology-educated computer scientists, sells dresses and accessories designed by Artificial Intelligence (AI).

So are AI and machine-learning techniques, which are already being deployed to improve customer service at clothes stores, encroaching on the role of fashion design?







Especially at a time when someone is operating The Diigitals, the world’s first all-digital model agency (pictured, above).

For more about Levi’s and the fashion industry’s exploration of AI creativity, download TechMutiny Issue No.18

Photo: courtesy of The Diigitals

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