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CREATIVE TECH NEWS
A recent deal between UK online music-rights management specialist SoundVault and music giant Sony/ATV Music Publishing comes just as European regulators demand tech behemoths do more to protect copyrighted works on their platforms.
A London-based tech start-up called Mashtraxx has made some big-name friends in the music and advertising businesses for an automated system that could be the first true disruption to music-synchronization licensing.
Content creators and advertisers targeting kids face tough times ahead as competition among tech providers for young people’s time soars, according to an expert at this year’s Audio Collaborative event in London.
As the competitive US$700bn global sports sector heats up, deepening fan engagement via tech creativity (from Virtual Reality to esports) is becoming essential to rights owners and broadcasters’ strategies.