Content creators and advertisers targeting kids face tough times ahead as competition among tech providers for young people’s time soars, according to an expert at this year’s Audio Collaborative event in London.
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CREATIVE TECH NEWS
As the competitive US$700bn global sports sector heats up, deepening fan engagement via tech creativity (from Virtual Reality to esports) is becoming essential to rights owners and broadcasters’ strategies.
A London-based tech start-up called Mashtraxx has made some big-name friends in the music and advertising businesses for an automated system that could be the first true disruption to music-synchronization licensing.
As we kick-start 2017, the United Kingdom appears to be leading the debate about the music industry and its use of smart technology, from Virtual Reality (VR) to Artificial Intelligence (AI).