joiz Global, the Zurich-headquartered interactive social-TV operator, has licensed its cloud-based proprietary technology to one of Germany’s largest media conglomerate, M. DuMont Schauberg.
The M. DuMont Schauberg deal clinches the first German media client for joiz Global, which operates its own international multi-platform social-TV network called joiz. That platform is aimed at young millennial viewers and is currently available in nearly 40 million homes in Germany and Switzerland.
The company’s technology enables joiz’s audience not only to interact with the presenters but also to be direct contributors to the network’s shows. “It transforms viewers into users, users into consumers and consumers into loyal customers,” joiz Global’s CEO/co-founder Alexander Mazzara says.
That is because the data collected around the interaction allows advertisers to develop a more relevant relationship with the targeted viewers.
The newly announced agreement sees the same technology being incorporated into Koln.tv (formerly Center.tv), M DuMont Schauberg’s free-to-air regional TV channel.
This has made Koln.tv Germany’s “first interactive regional TV network featuring news, sport and lifestyle programming.”
Koln.tv, which serves the regions of Cologne, Bonn, Leverkusen and the surrounding area with a daily news show, magazine series, talk show and local sports, has been transformed from a linear TV station into a social-TV platform.
It is employing joiz Global’s social-TV software, turning audience interaction into behavioral data that creates invaluable advertising and cross-selling opportunities that did not exist before.
The move is part of M. Dumont Schauberg’s ambitions to turn the TV station and its sister newspapers, the tabloid Express and broadsheet Kölner Stadt-Anzeiger, into digital-first media brands.
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